Using video in email marketing can increase open and click rates and reduce unsubscribes. Here’s what you can and can’t do, and what to do instead.
There are good reasons to use videos in your emails.
Adding a video can:
- Increase email open rates by 19%
- Increase click-thru rates by 65%
- Reduce unsubscribe rates by 26% (Campaign Monitor)
It’s not hard, but there are a few misunderstandings about how it works.
In this episode of the Business Buzz show, I’m sharing what I’ve learned so you can skip the frustration and mistakes (I made them for you!).
Using Video in Email Campaigns
I learned some of the stats and info I share from these excellent sources:
Surprising Video Email Marketing Statistics
How to Use Video in Your Email Marketing
7 Effective Ways to Use Video in Email Marketing
More email-related Business Buzz episodes:
Why & How to Do Email Marketing
Start or Restart Your Email Newsletter