by Melinda | Oct 30, 2019 | Branding, Business Tips, Marketing Strategy, Marketing Tips, Posts
Niches & Your Ideal Customer’s Language Determining your niche, unique selling proposition, what you’re famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the...
by Melinda | Aug 28, 2019 | Business Tips, Marketing Strategy, Marketing Tips
Your business doesn’t have to miss out on the annual pumpkin spice craze. Here are a few refreshingly fun ideas to inspire your marketing! Ah, the magic of pumpkin spice marketing! 2.1 million Instagram posts with the hashtag #PumpkinSpice (as of...
by Melinda | Jun 10, 2018 | Business Tips, Marketing Tips, Networking
You’ve heard of TMI (Too Much Information), right? Usually, it’s associated with someone sharing cringe-inducing information that burns an image into your mind and prevents you from making eye contact with that person for eternity. Well, there’s also a thing...
by Melinda | Mar 10, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It’s like you NEVER SENT THEM. We don’t have a lot of control over what happens once we hit...
by Melinda | Apr 16, 2016 | Branding
Is your business a familiar service we all need and use, like these? | accountant | plumber | dentist | realtor | home security rep | lawyer | insurance agent | retirement planner | doctor | general contractor Usually being in a familiar business is a good thing,...
