by Melinda | Nov 24, 2019 | Business Tips, Content Marketing, Marketing Tips
What do a Green Bean Casserole and smart marketing have in common? They put a product into the context and circumstances of customers’ lives. The problem with most marketing is it usually covers the features but leaves out how it makes a customer’s life better....
by Melinda | Mar 10, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It’s like you NEVER SENT THEM. We don’t have a lot of control over what happens once we hit...
by Melinda | Feb 23, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...
by Melinda | Jan 25, 2018 | Business Tips, Marketing Tips
As I was trying to explain to someone how detailed you need to be when defining your ideal customer, it hit me. It’s right there in the word. The most successful businesses CUSTOMize their description with as many specific details as possible. It’s not a range of...
