by Melinda | Oct 30, 2019 | Branding, Business Tips, Marketing Strategy, Marketing Tips, Posts
Niches & Your Ideal Customer’s Language Determining your niche, unique selling proposition, what you’re famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the...
by Melinda | Jun 10, 2018 | Business Tips, Marketing Tips, Networking
You’ve heard of TMI (Too Much Information), right? Usually, it’s associated with someone sharing cringe-inducing information that burns an image into your mind and prevents you from making eye contact with that person for eternity. Well, there’s also a thing...
by Melinda | Mar 10, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It’s like you NEVER SENT THEM. We don’t have a lot of control over what happens once we hit...
by Melinda | Feb 23, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...
by Melinda | Jan 26, 2018 | Branding, Business Tips, Marketing Tips
At first, I was more of a rapper… When it was my turn to sing, my mouth felt like it was full of tube socks, my heart was surely going to blow out of my chest, and I was sweating through my shoes. What happened next? Did they survive? Learning the story behind almost...
