Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases hundreds or thousands) without standing in front of them.
You can raise the visibility of your business in a lot of ways. Public speaking at luncheons, chamber of commerce, conferences, and events is one of the best ways to raise your visibility. People meet you, get a chance to see you talk about the things you are an expert in. Not many of your industry peers are doing it, so you become known as a leader.
BUT, if speaking on a stage or in front of a group of more than two people terrifies you, then consider finding opportunities to be a podcast guest.
There are now more than 800,000 podcasts, and that’s just the shows. As of December 2019, there are over 30 million episodes out there!
The potential for more even shows is enormous. Since a large chunk of podcasts use an interview format,
more shows = more episodes = more need for podcast guests (like YOU).
Public speaking without the terror
There are many benefits to being a podcast guest even if you like public speaking.
First of all, you won’t be standing up in front of people, fighting to deliver your presentation over the din of luncheon chatter. You will be talking one-on-one with the host or a few other guests.
Being a guest on podcasts:
- Elevates you above other people in your field (because not everyone is doing it!)
- Helps you become a recognized leader
- Raises your company’s brand awareness
- Provides an opportunity to speak directly to a humongous group of your ideal clients
There are so many shows out there; it’s almost impossible not to find one that is a draw for your ideal clients.
Where to find the Shows your Ideal Customer listens to
One of the first things most people do is consider how to get on their favorite podcast. That’s a great idea if you are your ideal client. Most of the time, that’s not true. If you are an attorney, you are probably listening to podcasts that feature leaders in your field. If you want to work with other attorneys, then that’s the right category of shows for you. If your ideal customer is not an attorney, then you need to think about what your ideal client listens to, or better yet, ask a few of them.
#1 – Look through directories like Spotify, Apple Podcasts, or Google Podcasts, and try a few of these often-overlooked podcast directories to find shows that speak directly to your ideal customer.
- The Podcast Host Directory https://www.thepodcasthost.com/best-podcasts-podcast-directory/
- ListenNotes https://www.listennotes.com/
- Podsearch https://podsearch.com/
- Podbean.com: https://www.podbean.com/
#2 – Find a few shows that seem like a good fit for your ideal customer.
#3 – Listen to at least three episodes to get a feel for the “vibe” or tone, the language used (some are big f-bomb parties!), and the type of information they cover.
In Part II of this blog, I’ll share tips for getting booked on a show and how to be a great podcast guest!