Frustration kills sales.
You’ve experienced it.
You fill out the form in the checkout process on a site, hit the “Buy Now” button and get this message, “Address Not Valid“. You double-check your address, hit the button again, and get the same message! After doing this two more times, you leave the site. This is a frustration or friction point.
In this episode of the Business Buzz show, I share examples of how frustration points could add up to losing 20% of your customers!
Frustration points ruin the customer experience, but there are ways to identify and eliminate them.
“Focusing on the customer experience (CX) may be the single most important investment a brand can make in today’s competitive business climate.”
Source: Forbes.com
Reducing or eliminating friction from your business can have drastic effects, including:
- Higher lead-to-customer conversion rates
- Increased retention and renewal rates
- Enhanced productivity in the workplace
Source: BluLeadz
Identify points of customer frustration in your sales processes and eliminate them.