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Identify & Eliminate Customer Frustration Points in Your Sales Process

Frustration kills sales.

You’ve experienced it. 

You fill out the form in the checkout process on a site, hit the “Buy Now” button and get this message, Address Not Valid“. You double-check your address, hit the button again, and get the same message! After doing this two more times, you leave the site. This is a frustration or friction point. 

In this episode of the Business Buzz show, I share examples of how frustration points could add up to losing 20% of your customers!

Frustration points ruin the customer experience, but there are ways to identify and eliminate them. 


“Focusing on the customer experience (CX) may be the single most important investment a brand can make in today’s competitive business climate.”

Source: Forbes.com 


Reducing or eliminating friction from your business can have drastic effects, including:

  • Higher lead-to-customer conversion rates
  • Increased retention and renewal rates
  • Enhanced productivity in the workplace

Source: BluLeadz

Identify points of customer frustration in your sales processes and eliminate them.

View it on YouTube!