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6 Immediate Deal KillersYour customers wish you knew about

6 Immediate Deal Killers

Your customers wish you knew about

LinkedIn released their State of Sales 2021 report with some info that serves as a reminder or a wake-up call. You can get the free report here. This quote in the report stood out: “Top-performing salespeople spend far more of their time researching their industry,...

Use the Phil Mickelson approach to beat your competition

Use the Phil Mickelson approach to beat your competition

Photo by Steven Shircliff on Unsplash Phil Mickelson won his first major tournament in eight years on May 23, 2021, and became the oldest player in history to do it. His journey to the trophy was every bit as exhilarating as a blockbuster movie. Hero uses ingenuity to...

Gratitude & Celebration are as Crucial as Marketing & Sales

Gratitude & Celebration are as Crucial as Marketing & Sales

Gratitude and celebration are just as crucial to your business as marketing and sales. Taking time once a week, month, or quarter to reflect on where you've been, where you are, and what you've accomplished should be part of your business plan. Here are a few ideas...

Business Buzz – Why & How to Do Email Marketing

Business Buzz – Why & How to Do Email Marketing

Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...

Business Buzz – High-impact Actions to Take Now

Business Buzz – High-impact Actions to Take Now

Business Buzz Episode #6: No-cost, high-impact marketing actions to take now! What does an ironing board have to do with marketing your business? It's 1 of 3 no-cost, high impact tips I'm sharing in this episode of the Business Buzz show! These are ideas from experts...

Podcast Guest: Public speaking without the terror

Podcast Guest: Public speaking without the terror

Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...

4 Critical Business Actions to Take Any Time of the Year

4 Critical Business Actions to Take Any Time of the Year

I have been reading a lot of lists lately, and one that really resonated with me was 13 Actions to Take in January for a Successful New Year, from Forbes.com. While they are excellent tips for the start of the year, you could start doing them any time of year! Here...

Niches are for witches (and smart business owners like you)

Niches are for witches (and smart business owners like you)

Niches & Your Ideal Customer's Language Determining your niche, unique selling proposition, what you're famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the book, Building a...

Why Sharing Competitors’ Articles is Great For Your Business

Why Sharing Competitors’ Articles is Great For Your Business

I am sure you've heard someone say, "sharing is caring" in the past. When it's the flu, it's meant as a cruel joke. But when it's something awesome, people are really glad you shared. I encourage my clients to find great articles and videos from other experts and...

How To Find Your Customer’s Questions (So you can answer them)

How To Find Your Customer’s Questions (So you can answer them)

You’ve heard the phrase, “Give the people what they want!” And I’ll bet you’ve heard one of the best ways to market your business and build your online presence is to share your knowledge. What do your customers want to know, that you could help them with? The obvious...

Are You Making These 2 Costly Email Mistakes?

Are You Making These 2 Costly Email Mistakes?

Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It's like you NEVER SENT THEM. We don't have a lot of control over what happens once we hit "send", but there...

Do You Have Funnel Vision?

Do You Have Funnel Vision?

In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...

Blind Dates and Networking Are Part of Life

Blind Dates and Networking Are Part of Life

Just like death and taxes, blind dates and networking are part of life. Since you can't avoid networking or meeting new people, you need a plan. So I'm sharing some great networking strategies that I developed while enduring some unusual, cringe-worthy, sweet, fun,...