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Marketing Strategy

Use the Phil Mickelson approach to beat your competition

Use the Phil Mickelson approach to beat your competition

Photo by Steven Shircliff on Unsplash Phil Mickelson won his first major tournament in eight years on May 23, 2021, and became the oldest player in history to do it. His journey to the trophy was every bit as exhilarating as a blockbuster movie. Hero uses ingenuity to...

Business Buzz – Why & How to Do Email Marketing

Business Buzz – Why & How to Do Email Marketing

Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...

Business Buzz – High-impact Actions to Take Now

Business Buzz – High-impact Actions to Take Now

Business Buzz Episode #6: No-cost, high-impact marketing actions to take now! What does an ironing board have to do with marketing your business? It's 1 of 3 no-cost, high impact tips I'm sharing in this episode of the Business Buzz show! These are ideas from experts...

Business Buzz – Tips for Setting Up Your Space for Video Meetings

Business Buzz – Tips for Setting Up Your Space for Video Meetings

Business Buzz Episode #4: Tips for Setting Up Your Space for Video Meetings In this episode of the Business Buzz Show, Virtual Presence Coach and photographer, Alyssa Peek shares ways to make your space and YOU look sunny and professional. She shares her top tips for...

Business Buzz – What to Wear on Video Calls

Business Buzz – What to Wear on Video Calls

Business Buzz Episode #3: What to Wear on Video Calls In this episode of the Business Buzz show, you get expert tips to help you look your best every time you join a video call. This week's guest is Tania Sterl, a personal stylist, branding style expert, and CEO of...

Business Buzz – Newsletters

Business Buzz – Newsletters

Business Buzz Episode #2: Newsletters This episode of the Business Buzz show focuses on newsletters. We covered: Warren Buffet's secret for writing his annual investor letter Restarting your newsletter (I shared a big DON'T)  Examples of different newsletter styles...

Business Buzz – How to market your business in a crisis

Business Buzz – How to market your business in a crisis

Business Buzz #1: How to market your business in a crisis In this episode, we discuss what you should NOT be doing right now to grow your business (selling) and what to DO (help, be sensitive, offer relevant info/resources). I'll show you some examples of businesses...

Podcast Guest: Public speaking without the terror

Podcast Guest: Public speaking without the terror

Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...

Niches are for witches (and smart business owners like you)

Niches are for witches (and smart business owners like you)

Niches & Your Ideal Customer's Language Determining your niche, unique selling proposition, what you're famous for, etc., and who you want to serve is critical if you want to minimize or eliminate your competition. Donald Miller, the author of the book, Building a...

How To Add Pumpkin Spice To Your Marketing

How To Add Pumpkin Spice To Your Marketing

Your business doesn't have to miss out on the annual pumpkin spice craze. Here are a few refreshingly fun ideas to inspire your marketing!   Ah, the magic of pumpkin spice marketing!  2.1 million Instagram posts with the hashtag #PumpkinSpice (as of September 14,...

How To Find Your Customer’s Questions (So you can answer them)

How To Find Your Customer’s Questions (So you can answer them)

You’ve heard the phrase, “Give the people what they want!” And I’ll bet you’ve heard one of the best ways to market your business and build your online presence is to share your knowledge. What do your customers want to know, that you could help them with? The obvious...

Are You Making These 2 Costly Email Mistakes?

Are You Making These 2 Costly Email Mistakes?

Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It's like you NEVER SENT THEM. We don't have a lot of control over what happens once we hit "send", but there...

Do You Have Funnel Vision?

Do You Have Funnel Vision?

In the last few weeks, every time I turn around I see an article about funnels or meet someone who is passionate about them. Maybe you’re like me. I’ve heard the terms, “funnel” and “sales funnel”, used in marketing strategy for years. But I wasn’t sure how I could...