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Customer Loyalty

Are you meaningless?

Consumers have dismissed 77% of everyday brands. If you don’t do something that is unexpected in your industry, you will be one of them. Here are the whys and the hows you need to know to remain a meaningful brand. “Globally, consumers say they would not care if 77%...

Creating or Updating Your Customer Personas

Creating or Updating Your Customer Personas

How do you step into your customer's shoes if you don't know what kind of shoes they wear?  Creating customer profiles or personas using details about your best customers will help you to attract more customers like them.   When you know specific things about...