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Customer Journey Map

Creating a Customer Journey Map

Creating a Customer Journey Map

Creating a customer journey map is critical for your business. It provides perspective, ideas for new or improved products and services, and a blueprint for an exceptional customer experience. A study by McKinsey showed that organizations that focus on journey...

Updating your customer journey map for the post-COVID world

Updating your customer journey map for the post-COVID world

Things have changed significantly for your customers since last week. You can't schedule your marketing for the next four weeks and trust it'll be relevant when it posts, like the good old days (in February). The message you wrote two weeks ago might be outdated...