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Customer Experience

6 Immediate Deal KillersYour customers wish you knew about

6 Immediate Deal Killers

Your customers wish you knew about

LinkedIn released their State of Sales 2021 report with some info that serves as a reminder or a wake-up call. You can get the free report here. This quote in the report stood out: “Top-performing salespeople spend far more of their time researching their industry,...

Creating a Customer Journey Map

Creating a Customer Journey Map

Creating a customer journey map is critical for your business. It provides perspective, ideas for new or improved products and services, and a blueprint for an exceptional customer experience. A study by McKinsey showed that organizations that focus on journey...

Updating your customer journey map for the post-COVID world

Updating your customer journey map for the post-COVID world

Things have changed significantly for your customers since last week. You can't schedule your marketing for the next four weeks and trust it'll be relevant when it posts, like the good old days (in February). The message you wrote two weeks ago might be outdated...