Consumers have dismissed 77% of everyday brands. If you don’t do something that is unexpected in your industry, you will be one of them. Here are the whys and the hows you need to know to remain a meaningful brand. “Globally, consumers say they would not care if 77%...
Content Marketing
Business Buzz – Why & How to Do Email Marketing
Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...
Podcast Guest: Public speaking without the terror
Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...
The Green Bean Casserole is Marketing at its Best
What do a Green Bean Casserole and smart marketing have in common? They put a product into the context and circumstances of customers’ lives. The problem with most marketing is it usually covers the features but leaves out how it makes a customer's life better. Trust...