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Content Marketing

Business Buzz – Why & How to Do Email Marketing

Business Buzz – Why & How to Do Email Marketing

Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...

Podcast Guest: Public speaking without the terror

Podcast Guest: Public speaking without the terror

Speaking in public is one of the best ways to establish yourself as a leader and an expert in your field. BUT, if speaking in front of people scares you to death, being a podcast guest is the next best way to share your expertise with a lot of people (in some cases...

The Green Bean Casserole is Marketing at its Best

The Green Bean Casserole is Marketing at its Best

What do a Green Bean Casserole and smart marketing have in common? They put a product into the context and circumstances of customers’ lives. The problem with most marketing is it usually covers the features but leaves out how it makes a customer's life better. Trust...