Gratitude and celebration are just as crucial to your business as marketing and sales. Taking time once a week, month, or quarter to reflect on where you've been, where you are, and what you've accomplished should be part of your business plan. Here are a few ideas...
Using video in email marketing can increase open and click rates and reduce unsubscribes. Here's what you can and can't do, and what to do instead. There are good reasons to use videos in your emails. Adding a video can: Increase email open rates by 19% Increase...
Creating a customer journey map is critical for your business. It provides perspective, ideas for new or improved products and services, and a blueprint for an exceptional customer experience. A study by McKinsey showed that organizations that focus on journey...
Things have changed significantly for your customers since last week. You can't schedule your marketing for the next four weeks and trust it'll be relevant when it posts, like the good old days (in February). The message you wrote two weeks ago might be outdated...
Frustration kills sales. You've experienced it. You fill out the form in the checkout process on a site, hit the "Buy Now" button and get this message, "Address Not Valid". You double-check your address, hit the button again, and get the same message! After doing...
How do you step into your customer's shoes if you don't know what kind of shoes they wear? Creating customer profiles or personas using details about your best customers will help you to attract more customers like them. When you know specific things about...
Have you ever wondered what the big deal is with email marketing and newsletters? Why should you bother? After all, you're getting 'Likes' and shares on social media. You get referrals from customers and friends. Here's why you should do it: Email is 40% better at...
Business Buzz Episode #6: No-cost, high-impact marketing actions to take now! What does an ironing board have to do with marketing your business? It's 1 of 3 no-cost, high impact tips I'm sharing in this episode of the Business Buzz show! These are ideas from experts...
Business Buzz Episode #5: How to look Sharp for virtual meetings (Tips for men) In this episode of the Business Buzz Show, Tavia Sharp, image consultant and founder of Styled Sharp shares the psychology behind style. What you wear and your grooming are sending a...
Business Buzz Episode #4: Tips for Setting Up Your Space for Video Meetings In this episode of the Business Buzz Show, Virtual Presence Coach and photographer, Alyssa Peek shares ways to make your space and YOU look sunny and professional. She shares her top tips for...
Business Buzz Episode #3: What to Wear on Video Calls In this episode of the Business Buzz show, you get expert tips to help you look your best every time you join a video call. This week's guest is Tania Sterl, a personal stylist, branding style expert, and CEO of...
Business Buzz Episode #2: Newsletters This episode of the Business Buzz show focuses on newsletters. We covered: Warren Buffet's secret for writing his annual investor letter Restarting your newsletter (I shared a big DON'T) Examples of different newsletter styles...
Business Buzz #1: How to market your business in a crisis In this episode, we discuss what you should NOT be doing right now to grow your business (selling) and what to DO (help, be sensitive, offer relevant info/resources). I'll show you some examples of businesses...