by Melinda | Jul 2, 2020 | Business Buzz, Business Tips, Gratitude, Marketing Tips, Posts
Gratitude and celebration are just as crucial to your business as marketing and sales. Taking time once a week, month, or quarter to reflect on where you’ve been, where you are, and what you’ve accomplished should be part of your business plan. Here are a...
by Melinda | Jun 16, 2020 | Business Buzz, Email Marketing, Marketing Tips, Video
Using video in email marketing can increase open and click rates and reduce unsubscribes. Here’s what you can and can’t do, and what to do instead. There are good reasons to use videos in your emails. Adding a video can: Increase email open rates by 19% ...
by Melinda | Jun 3, 2020 | Business Buzz, Customer Experience, Customer Journey Map, Marketing Tips
Creating a customer journey map is critical for your business. It provides perspective, ideas for new or improved products and services, and a blueprint for an exceptional customer experience. A study by McKinsey showed that organizations that focus on journey...
by Melinda | May 28, 2020 | Business Buzz, Customer Experience, Customer Journey Map, Marketing Tips
Things have changed significantly for your customers since last week. You can’t schedule your marketing for the next four weeks and trust it’ll be relevant when it posts, like the good old days (in February). The message you wrote two weeks ago might be...
by Melinda | May 21, 2020 | Business Buzz, Customer Experience, Customer Loyalty, Marketing Tips
Frustration kills sales. You’ve experienced it. You fill out the form in the checkout process on a site, hit the “Buy Now” button and get this message, “Address Not Valid”. You double-check your address, hit the button again, and get the...