by Melinda | Aug 27, 2022 | Business strategy, Business Tips, Customer Experience, Marketing Strategy, Marketing Tips, Posts
Using a generic contact email address might seem like a good idea, but it’s damaging your brand. Here’s what to do instead. Global companies and sole proprietorships have several things in common. Despite the difference in size or revenue they are all run...
by Melinda | Aug 19, 2022 | Business Tips, Customer Experience, Customer Loyalty, Marketing Strategy, Posts, Sales
Jesse Cole is an inspirational business leader who dares to be different in every aspect of his life and has proven that doing the unexpected will create incredible success and joy. You need to know about him because he is an amazing human being, innovative business...
by Melinda | Aug 19, 2022 | Business Tips, Customer Experience, Marketing Strategy, Marketing Tips, Sales
A vanity phone number that spells out your company name is memorable, but it is a nightmare for customers to use and costing you leads and sales. Nothing makes me madder than good companies making stupid marketing moves that hurt their sales or reputations. One of...
by Melinda | Jun 29, 2022 | Business Tips, Marketing Strategy, Marketing Tips, Posts
Should you mention your competition in your marketing? YES – When you do it with good intentions. Companies that do mention their competition – in a positive or neutral way – stand out. One way to do this is by adding a comparison article to your...
by Melinda | Jun 22, 2022 | Business Tips, Content Marketing, Customer Experience, Customer Loyalty, Marketing Strategy, Marketing Tips
Consumers have dismissed 77% of everyday brands. If you don’t do something that is unexpected in your industry, you will be one of them. Here are the whys and the hows you need to know to remain a meaningful brand. “Globally, consumers say they would not care if 77%...