Your marketing has to be personal. It doesn’t matter if your customers are individuals or companies. They’re all human beings like you.
It’s important to know who you’re working with so here’s the scoop: I’m a marketing and communications expert, I have crushes on Mark Ruffalo and Jon Stewart, I like to paint birds, and I’m an over-the-top dog lover. Half of my career I was a working actor playing roles on stage, film, and TV. I lived in New York City for 20 years, so yeah, I’ve got some street smarts.
Live vicariously to connect
My fascination with understanding other people’s perspectives and struggles is the thread that connects everything I’ve done in my life from acting to marketing. As an actor, I had to see the world through the eyes of the people I was playing and experience life in their shoes.
Now, I help business owners like you do the same thing – step into the customer’s shoes to gain a deep understanding of them. When you know what makes their hearts beat, you know what to say to them. Then creating great marketing that draws them to
you is easy. Really.
Do it like Disney
I’ve worked with big brands like Pepsi, Macy’s, Verizon, Disney Store, and many others.
And you know what? They aren’t any different than you or me. They need to innovate, stay relevant, and consistently reach out to and stay in touch with their customers. But they don’t have your challenge – wearing all the hats in your business. The businesses I’ve worked with came to me overwhelmed and frustrated. They had every intention to market their business, but it always got dropped to the bottom of the priority list, until there was no business and panic set in.
I love sifting through all the noise and non-essential stuff and getting laser-focused on the essential few actions that can make your business successful. Simpler is better. We work together to create customized, manageable marketing plans that produce results.
I’m talking about the kind you can actually do, even at your busiest time of the year.
This is a collaborative process and there will be work involved, but it will be smart work. Everything we do must make a difference. That means I will help you define clear goals and put together an action plan that produces an impact, and gets real, measurable results for you.
Oh, and It’s going to be fun - I insist on that!
My intention is to equip and empower you to grow, thrive, consistently play big, “show up” and connect with your customers. That is what marketing is – connecting.
I'm going there (with you)
Trusting someone to lead you in a new direction takes guts and faith. And as you get comfortable, I’m going to continue to push your comfort zone. That’s where the possibilities and opportunities are. I have a knack for figuring out how to get from one level of success to the next. Let’s go there together.
Let's stay connected
I’m a life-long learner and curiosity queen. I’m always learning new skills, checking out cool tools, and on the hunt for innovative ways to connect authentically with people. I love to share the good stuff I find, so join the Marketing Scoop and I’ll keep you in the loop.