Your marketing has to be personal. It doesn’t matter if your customers are individuals or companies. They’re all human beings like you.
It’s important to know who you’re working with so here’s the scoop: I’m a marketing and communications expert, I have crushes on Mark Ruffalo and Jon Stewart, I like to paint birds, and I’m an over-the-top dog lover. Half of my career I was a working actor playing roles on stage, film, and TV. I lived in New York City for 20 years, so yeah, I’ve got some street smarts.
Live vicariously to connect
Now, I help business owners like you do the same thing – step into the customer’s shoes to gain a deep understanding of them. When you know what makes their hearts beat, you know what to say to them. Then creating great marketing that draws them to
you is easy. Really.
Do it like Disney
And you know what? They aren’t any different than you or me. They need to innovate, stay relevant, and consistently reach out to and stay in touch with their customers. But they don’t have your challenge – wearing all the hats in your business. The businesses I’ve worked with came to me overwhelmed and frustrated. They had every intention to market their business, but it always got dropped to the bottom of the priority list, until there was no business and panic set in.
I’m talking about the kind you can actually do, even at your busiest time of the year.
Oh, and It’s going to be fun – I insist on that!
I’m going there (with you)
Let’s stay connected
I’m a life-long learner and curiosity queen. I’m always learning new skills, checking out cool tools, and on the hunt for innovative ways to connect authentically with people. I love to share the good stuff I find, so join the Marketing Scoop and I’ll keep you in the loop.